Creating a tangible luxury experience for Scabal

Client: Scabal
Role: Consultancy, Ideation & Creative

A. challenge
As purveyors of the world’s finest tailoring fabrics, Scabal has an expectation of excellence across every touchpoint. But how best to explain and elevate their bespoke offering at their new Saville Row store?

A. story
Intrigued by my creation for Convopiece, Scabal headhunted me to find an innovative way to convey the near-limitless permutations of fabrics and details available. I devised a satisfying fold-out box with compartments, drawers and even an iPad to allow instore customers and colleagues to explore the range together.

A. result
Tactile, memorable and eminently useful, this display box fuses old-school luxury with a modern touch.

"His knowledge and expertise of the luxury market was a huge advantage to the project and gave a fantastic result”

Campbell Crichton Dunn, Head of Design
Scabal

"His knowledge and expertise of the luxury market was a huge advantage to the project and gave a fantastic result”