Accelerating the Rolls-Royce ownership experience

A. challenge

The road to owning a luxury car is longer than you might think. Since it can take 6 months to a year from purchase to first drive, I saw an opportunity to finesse the buying journey through content.

A. story

After driving and shooting a Rolls-Royce Wraith, I collected quotes from some of the industry’s top automotive journalists and combined them to create a luxury print piece. The work was proactively pitched to the Head of Marketing and Comms at Rolls-Royce, and later accompanied by social posts reshared by influencer Watch Anish to his million-plus of followers.

A. result

Carefully crafted to solve a problem, this content created a more joined-up and rewarding ownership experience for high-net-worth individuals. With the book in your hands, that steering wheel feels a little closer.