Book design

Rolls-Royce Wraith book

The challenge:

Create a print book to enhance the ownership experience and build brand affinity.

Client:

Rolls-Royce

 

Role:

Concept, Design,

& Creative Direction

Our solution:

 

A Design Boutique’s founder, Adrian Aldred, set out to create an automotive book unlike any that had come before. ‘Words on the Wraith’ achieves just that: it demonstrates the Rolls Royce brand values - craftsmanship, luxury and legacy - while also building a long-term relationship customers. The book is split in two sections. The first celebrates the majestic driving experience, combining stunning imagery and quotes from leading automotive journalists. The second is a journal for owners to record their "wraith experiences" and build a driving legacy that could one day add value to the vehicle.

Projects

Louis Vuitton

Rolls-Royce

Edelberg

Mazda

Fiat

Jonathan Arron

Scabal

Convopiece

Qlocktwo

 

About A. Design Boutique

 

Let's talk

info@adesignboutique.com

07932 822 770

 

 

Get updates

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© A. Design Boutique 2018

Projects

Louis Vuitton

Rolls-Royce

Edelberg

Mazda

Fiat

Jonathan Arron

Scabal

Convopiece

Qlocktwo

 

About A. Design Boutique

 

Let's talk

info@adesignboutique.com

07932 822 770

 

 

Get updates

Beautiful, quick, monthly insights

The challenge:

Create a print book to enhance the ownership experience and build brand affinity.

 

Our solution:

 

The idea was to fuse two models together which would keep production costs low. Initial concepts A Design Boutique’s founder, Adrian Aldred, set out to create an automotive book unlike any that had come before. ‘Words on the Wraith’ achieves just that: it demonstrates the Rolls Royce brand values - craftsmanship, luxury and legacy - while also building a long-term relationship customers. The book is split in two sections. The first celebrates the majestic driving experience, combining stunning imagery and quotes from leading automotive journalists. The second is a journal for owners to record their "wraith experiences" and build a driving legacy that could one day add value to the vehicle.

 

Client: Mazda

Role: UI design, animation & Art Direction

Projects

Louis Vuitton

Rolls-Royce

Edelberg

Mazda

Fiat

Jonathan Arron

Scabal

Convopiece

Qlocktwo

 

About A. Design Boutique

 

Let's talk

info@adesignboutique.com

07932 822 770

 

 

Get updates

Beautiful, quick, monthly insights

Our solution:

 

A Design Boutique’s founder, Adrian Aldred, set out to create an automotive book unlike any that had come before. ‘Words on the Wraith’ achieves just that: it demonstrates the Rolls Royce brand values - craftsmanship, luxury and legacy - while also building a long-term relationship customers. The book is split in two sections. The first celebrates the majestic driving experience, combining stunning imagery and quotes from leading automotive journalists. The second is a journal for owners to record their "wraith experiences" and build a driving legacy that could one day add value to the vehicle.

Role: UI design, animation & Art Direction

© A. Design Boutique 2017