A book of the world’s best photographers for Aston Martin

Client: Aston Martin for Redwood BBDO
Role: Art Direction

A. challenge
How do you capture the Aston Martin experience, now and through the ages? You start by approaching photography’s most iconic names and asking them to choose a car to shoot.

A. story
Rankin, Chen Man, even musician Bryan Adams – they all picked up their cameras and took on the challenge of interpreting this legendary brand their way. I combined those images with lovingly sourced archive material to create 475 pages of a collector’s dream. With an RRP of £1,900+, the book came in its own presentation box, each with a personalised VIN plate on the cover.

A. result
Featured at the Geneva International Motor Show, the Aston Martin book also resides on its own website. It remains a ground-breaking paean to the brand.